Hello, I'm designer Jey!
This time, I brought a draft of a collaboration project between a coffee brand and a singer :)
Project Overview
Under the slogan "Neat and Soft," warm brown tones were used to create a cozy atmosphere and casual designs were carried out with small icons symbolizing musical elements.
Main Visual Design
Overall, warm brown tone is used as the main color to create a soft and comfortable atmosphere
Pattern musical motifs such as small notes, guitars, microphones, etc. to use as background elements
Use simple typography and margins appropriately to avoid distraction
The product line-up at the bottom is neatly organized against a white background for visibility
Promotional page
Apply a minimal grid system
Align product images in equal proportions to ensure uniformity
Visualize clickable elements as icons to improve usability page
Marketing Features
A natural collaboration between music and drink
Online/offline connection through QR code
Induce consumer engagement through a variety of giveaways
Harmonize the brand identity with the artist's image
In particular, this campaign was conducted to effectively reach target consumers by naturally connecting the characteristics of the product itself with the image of the artist.
✨ Designer Jey ✨
insta @freeha_jey
mail ruajj97@gmail.com